Billions with a Big B.

I hope they shit canned any and everyone even remotely involved in that and CONTINUE to bleed money.

WND

GILLETTE LOSES BILLIONS AFTER ‘TOXIC MASCULINITY’ ADS

Consumers react to legacy company’s trashing of men

Gillette ran an infamous “toxic” masculinity ad during the Super Bowl casting men as sexist bullies, followed by one in which a father teaches a daughter who is “transitioning to be a man” to shave.

The February ad prompted an immediate backlash, with many men vowing to stop using Gillette products, charging the ad assumes most men are misogynistic.

Now, P&G is reporting a net loss of about $5.24 billion for the second quarter due to an $8 billion non-cash writedown of Gillette, according to Reuters.

For the same period last year, Reuters noted, P&G’s net income was $1.89 billion, or 72 cents per share.

There is more at the link but I was having…